Services
Business-to-Business Telemarketing
We specialize in reaching C-level decision makers and marketing your company’s products and services professionally and courteously. Because we focus on telemarketing to a corporate environment, the quality of our people and the training they receive is designed to retain the highest class of employees. Our campaigns are designed to build credibility in your organization from the initial contact with a prospect, and to provide a streamlined handoff to your sales personnel.
Lead Generation
Companies looking for consistent and qualified sales opportunities can count on B2B Lead Machine’s ability to generate ongoing leads that turn into pipeline opportunities. Developing a database of information on your target market, including the products and services they currently use and length of use, can be used to schedule additional follow-up activities for telemarketing, but also for use by your internal marketing departments or through B2B Lead Machine for marketing campaign program implementation.
Appointment Setting
Qualified and confirmed appointments can be scheduled for your salespeople depending on the geographic and scheduling needs of your people. More complex sales processes typically require a phone call from a sales consultant for additional qualification, while other products and services can have appointments scheduled immediately. We can meet both requirements.
New Company & Product Introduction
The successful launch of a new firm or product can be more easily achieved by establishing leads prior to and during the initial phases of the implementation.
Quick-Start for New Territory or Salesperson
Direct mail can be expensive and often lacks the kind of response rate necessary to build sales pipelines. Using telemarketing to scrub a database for appropriate contacts and to clean up old information can result in a much higher response rate and reduce costs from returned or thrown away mailers. The return on investment from the mailers can be dramatically increased by using telemarketing follow-up. Additionally, developing a database of current e-mail addresses allows future marketing campaigns at significantly reduced cost, all while generating leads and market research data.
Marketing Database Development
The most critical component of any sales organization is the marketing database. Qualified sales opportunities from companies that are not ready to purchase or change vendors are only uncovered through timing or by consistent use of market research data. What system does your prospect use now? How long have they had it? When do they plan on making a change? Without the answers to these questions from your target market, there is no way to form tactical marketing campaigns that result in buyers raising their hands when they are ready to research potential vendors. Unqualified buyers can be eliminated from the consideration list, contact and e-mail lists can be acquired in order to segment your target market and schedule timely follow up activities that build brand awareness and market credibility.
Marketing Campaign Management
A coordinated marketing program includes elements from a variety of sources. Many companies don’t have the time or resources to design and create campaigns that tie together direct mail, e-mail, web site information, telemarketing, and database management. B2B Lead Machine can help you set up these processes in order to maximize your marketing investment and develop processes so that leads can be generated even after our services are no longer required. Ideally, a sales territory would be developed where every target market company is profiled with contacts, e-mails, and market research data so that direct mail and e-mail campaigns can be initiated at any time and sales people can regularly follow up with qualified prospects. But frequently, databases are laden with un-contacted and unqualified prospects, not to mention uncovered and unknown sales opportunities which are only discovered the month after your prospect has purchased a significant investment in your competitor’s product! B2B Lead Machine can coordinate and manage marketing campaigns if your company doesn’t have that type of infrastructure in place, or work with your marketing department to complement your own marketing programs.
Direct Mail
Our network partners provide the direct mail services necessary to design, print, and distribute direct mail pieces which can be complimented with telemarketing services.
E-mail Marketing
The use of e-mail prior to, during, or after telemarketing campaigns is a cost effective and efficient way to educate prospects and clients and create product and service awareness. Creating landing pages on a web site for free offers or simply establishing credibility and brand awareness, e-mail marketing should be a part of the campaign process and can be done with an ISP model or through our internal CRM system.
Channel & Partner Sales Development
Firms that use a channel or partner sales model will find short and long-term telemarketing campaigns an effective tool to build deeper relationships with your channel or business partners, introduce new programs or products, and provide excellent customer service and support.
In-House Telemarketing Program Creation and Management
While it is not our primary business model, B2B Lead Machine is available for consulting as well as management for those firms looking to design and create an in-house telemarketing department.
Tradeshow & Seminar Promotion and Lead Follow-Up
Attendance rates will be significantly higher to tradeshows, webinars, and seminars, by using the combination of telemarketing to develop contacts and e-mail addresses with direct mail and e-mail promotion. The use of a well developed marketing database through ongoing telemarketing will also provide the necessary information to market using these types of campaigns.
Direct Mail & E-mail Follow Up
Direct mail can be expensive and often lacks the kind of response rate necessary to build sales pipelines. Using telemarketing to scrub a database for appropriate contacts and to clean up old information can result in a much higher response rate and reduce costs from returned or thrown away mailers. The return on investment from the mailers can be dramatically increased by using telemarketing follow-up. Additionally, developing a database of current e-mail addresses allows future marketing campaigns at significantly reduced cost, all while generating leads and market research data.