Our Philosophy
At B2B Lead Machine, Inc., we advocate creating a sustainable and ongoing marketing program where the ‘cherry-picked’ leads are not only harvested, but latent opportunities are cultivated through the development of your marketing database and the implementation of automated campaigns. Dale Carnegie once said that when you need a friend, it’s too late to make one. We believe in being proactive about developing market awareness for your company’s brand, products, and services. Most firms aren’t looking for what you sell today, this week, this month, or often this year. But when they are seeking solutions to a business problem, the firm that has been communicating regularly with prospect companies’ decision makers through consistent phone calls, e-mails, and direct mail, or by invitations to webinars, seminars, tradeshows, or specific relevant industry information, will be top of mind in the educational phase of the buying process.
Many firms we work with simply don’t have the budget or personnel to market using all the mediums listed above. By determining which companies in your target market use a competitor’s product (or no product) and how long they’ve had it, you can focus your time and money on those prospects that are most likely to need the product or service you provide. Our philosophy is to find sellable opportunities so you can pay your bills now (and some of ours too), while building your database to generate leads on an ongoing and consistent basis.
Our Values
Integrity, Courtesy, Respect
Developing a mutually beneficial business relationship requires dealing with people honestly and forthrightly. B2B Lead Machine, Inc. is committed to the highest standards of integrity by honoring our commitments to clients and being upfront about our ability to meet your expectations. Dealing with our clients courteously and respectively is critical not only during our interactions with you, but also when we represent your company in the marketplace.
Our Mission
At B2B Lead Machine, Inc. we develop, implement, and manage marketing services including business-to-business telemarketing in order to generate sellable leads and schedule qualified appointments for sales representatives, while providing a measurable return-on-investment to our clients. The ability to build and maintain a marketing database for consistent and ongoing marketing program implementation is fundamental to our sales philosophy.